Apple (Nasdaq:AAPL), the consumer electronics company behind the Macintosh (Mac) family of personal computers, the iconic iPod portable music player, and, most recently, the iPhone, is known for its sophisticated, high-end products and its innovative promotion and distribution strategies. The company's stream of leading-edge products and marketing acumen have been highly successful, particularly during the years marked by the return of Steve Jobs. In 2007, Apple generated revenue approaching US$ 24 billion, a substantial growth in market share for its computer product line of Macintosh desktops and laptops and continuing to dominate the PMP market, where it captured a 50% share that year. [1] The company continued its substantial growth rate in the first quarter of 2008, posting 35% revenue growth and the largest profits in company history.