More than just an online search company, Google is at its core a comprehensive internet advertising business. In 2007, annual revenue had increased 38-fold from 2002, from US$ 440 million to $ 16.6 billion. In the short-term, Google's growth rates continue to be high, with the company reporting 2007 year on year growth of 56%. In May 2008 Google was rated as the number one visited website in the world by ComScore, trumping Yahoo! for the first time.[1]