Apple (NASDAQ:AAPL) is the high technology consumer electronics company behind the Macintosh (Mac) family of personal computers, the iconic iPod portable music player, and, most recently, the iPhone. It is known for its sophisticated, high-end products and its innovative promotion and distribution strategies. The company has introduced a stream of highly successful leading-edge products. Under the leadership of Steve Jobs, Apple's co-founder who returned to head the company in 1996, Apple once again demonstrated considerable acumen in product design and marketing, generating sustained enthusiasm in the technology marketplace and substantial growth in market share.