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Sirius XM Radio (NYSE: SIRI) has 18.4 million subscribers and is the only satellite provider in the United States as of June 2009.[1] The company claims that the combination of Sirius and XM will cut costs by about $400M as a result of the merger - a must after Sirius and XM lost a combined $900M in 2008.[2] The high costs associated with satellite radio programming (15% of revenue in 2008)[3] and subscriber acquisition cost (the price of recruiting new subscribers) are the real culprits of Sirius XM's negative margins.
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