If Amazon’s 66 million active customers all lived in the same country, it would be the world’s 19th most populous country, larger than every European country except Germany. And if every US household spent $130 at Amazon.com this year, the total amount they’d spend would still be less than Amazon’s 2007 revenues of almost $15B.[1] Amazon has used the internet to create a truly global business platform, one which is poised for incredible growth in the coming decade. The question in many investors' minds these days is how profitable that business can be.