Well with everyone bashing on WFMI I have to say something
Whole Foods is not about the price, it's about the quality, and the luxury. Keep in mind that Whole Foods picks locations that specifically target upper class people who have lots of disposable income to treat themselves to high-priced organic luxuries. Nice neighborhoods near Bel Air, Santa Monica, Palo Alto, etc. I agree that the economic downturn has affected them, like almost every other business out there, but for those who shopped at Whole Foods regularly before this turmoil, there is probably no reason for them to stop because they're not exactly suffering.
Also, if you've EVER really taken $20 bucks outta your pocket to go splurge at whole foods, you will quickly realize that most of their stuff is actually quite superior than any regular supermarket, including Trader Joe's for all purposes. They have a ridiculous variety of seafood, super fresh produce, amazing fruits that cost an arm and a leg but are delicious, and an award-winning wine section. They also do carry a lot of products that other supermarkets don't.
Check it out, the other day I was buying a sandwich there and saw a lady buying an entire cart full of some special ionized water, probably about $50 worth of water in there which I could get at Costco for $10.99. Does it matter? Whole Foods makes money.
They just bought Wild Oats. Give them some time.