EWZ, rode it through the first dip and still cashed out at +26% right before this recent tumble... probably should have done the same with VWO but oh well. I would have loved to get into some of ishares china etfs... but I think I'm too late for china...
But BLDRS has some nice funds... emerging markets like BLDRS Emerging Markets... attractive dividends for what you can argue is the "same" stuff. But I mainly look at ishares and vanguard. And as you can tell I concentrate on foreign ETFS, emerging, euro, latin and china (i have a mutual fund that invests heavily in pacific and I have not been pleased with that region).
My feeling about domestic etfs and industry etfs: stop being lazy and build your own etf with a diverse portfolio and no management fee ;) -- but thats just how I see it.