I have owned aapl for the past year buying on the dips and then selling when its up because it always tends to flux unless its right around earnings. 215 is a pretty high and since it really has not gotten past 198-199, 215 is a strech anytime soon. I do however think that the stock could hit that but I think you would need to be long aapl to see that. Since they dont pay a dividend, I would take profits when you can and then buy the dips like I mentioned before. I would hold through earnings becuase I think you will see a good increase.