Frankly, folks, it is one thing to blame Zecco for their mistakes, quite another to blame Zeccor for YOUR mistakes. When YOU place a market order, Zecco (software) looks at current price, compares to funds available, and if sufficient, SENDS the order (Zecco does not execute any order). At that point, Zecco no longer has any control whatsoever. The price you get executed at is YOUR responsibility. And if your account does not have the funds to cover what YOU bought, Zecco will issue a margine call. And if you do not meet the margine call, Zecco will sell your holdings at the market. And if that results in a loss, it is the result of YOUR action, not Zecco's. Read the agreements and disclosures YOU signed!