SeanK:A twist on the CC strategy is to sell puts just out of the money on a stock you like but don't own yet. You do this each month until you get assigned and then you sell just out of the money calls against the stock right away. Eventually, when you are execised, you turn around and sell just out the money puts again. Repeat month after month until you don't like the stock any more. You have to have level 2 trading and enough money in your account to cover getting the stock but it's a nice way to play both sides.
There is one major problem with this strategy that they forgot to mention it in the books (Zecco doesn't mention it any where on this website either), in order to sell/write puts, you need a trading account with $50K minimum.