Heh, I bought in on Ford when I did because at the end of 2006, everybody just hated the company, people were obsessed with the losses and the poor quality.
It turned out at the time that the losses were completely restricted to a couple of units, and they had just hired on Mullaly a couple of months earlier. Build quality was still a concern like it is now, but there was reason to be somewhat optimistic about that.
Today, a lot of that's changed, but there's still a large number of people that haven't done any research badmouthing the company. It irritates me to some extent, but it also indicates to me that the price is going to be going significantly higher, more likely than not even crossing the $10 barrier once it's having regular quarters of profitability.
If you've read the caps entry for F, you know exactly what I mean. Most of the bears on F are quoting things which are either mostly or are completely irrelevant, mainly talking points from Toyota and the likes. Few if any of them are giving even so much as a cursory glance at the way that Ford is being reorganized. It costs a lot of money to turn around a large cap, and seeing even a quarter or two of profitability, even with the rest being losses, is significant.
Of course, this is a speculative stock still, but it's pretty much impossible to justify the view that the company's going to be out of business any time soon. The company just does too well outside of NA to go out of business.