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About Online Stock Investments

Ever wanted to learn about the basics of online investing? We're here to give you a straight-forward answer with some questions for you to consider and some tips to help you become successful with your online investments along the way. Now we realize you don't need someone there every step of the way, but we also know that you like to research things so you can make smarter decisions. Hey, we've been there before too. Remember, you can also connect with others in the ZeccoShare investment community forums. You'll probably find people who have or have had the same questions you're asking right now. Our short list of things to fodder:

  • Your personal investing goals
  • Risks of investing online
  • Amount of  money you want to start investing online
  • Type of investment account you might open
  • Type of online stock broker that may be best for you
Read on for more detailed information on each. Happy Investing!

Online Investing, Setting Goals, and Online Trading

Once, stock investment brokers served only the rich and you had to go through a stock investment broker. If you wanted a stock, you called your broker (who you doubtless visualized ensconced in an overstuffed brown leather chair, chomping on a cigar). The broker arranged the whole thing. This person served as the only source for all of your information. Doing your own research involved paying money for subscriptions, and tracking your stock performance meant you needed the Wall Street Journal.

The Internet changed investing. Online investing allows you to call the shots. You avoid paying commissions to brokers. Instead pay a small transaction fee to a broker like Zecco Trading when you execute trades. With the wealth of information available online, it is possible to research your own stock investments and track stock performances. Nearly anyone can become a savvy investor. Of course, risks still exist. But if you are careful, and you understand the ins and outs of investing online, you can limit your exposure.

What are Your Investing Goals?

In order to reach your retirement, income or other financial goals, you have to first set them. Seems obvious. But there are plenty of investors who toss money into various investments without a clear plan. Before you begin your online investing adventure, consider your investing goals. Ask yourself this question: Why am I in investing?

Many people have different reasons for investing, including (but certainly not limited to):

  • Additional income
  • Save for retirement
  • Reach short terms goals (i.e. go on vacation or buy a new car)
  • Amass wealth

As part of defining your investing goals, you need to know what type of investor you are. We all hate labels in this day and age, but labels do have their uses. Classify yourself as one of the four main types of investor: aggressive growth, growth, balanced growth and income and conservative income. Once you know what type of investor you are, you can more clearly define your investing goals.

Aggressive growth investor. The aggressive growth investor tends to go for the volatile investments. These securities are attached to a high level of risk. Currencies, commodities and some IPOs and new companies fall into this category, as well as risky stocks. Prices fluctuate often, and it is possible to make a great deal of money - if you manage to get in at the right time and sell when you have made large gains. The aggressive growth investor also leans towards more activity. He or she "aggressively" trades, looking for maximum returns. A high risk tolerance is necessary along with the ability to stomach the ups and downs that inevitably come with the securities he or she trades.  Check out our asset allocation page for a sample portfolio.  

Growth investor. For those interested in a fairly high rate of return, but want to preserve most of their original capital, a growth investor approach can be a good option. The growth investor expects reasonable returns, and takes some risks in order to experience them. He or she might dabble in some commodities and currencies, and try ETFs. However, he or she is not as aggressive as the aggressive growth investor, and does not seek out the same kind of volatile securities. Check out our asset allocation page for a sample portfolio.  

Balanced growth and income investor. As you may have noticed, as we progress through the four types of investor, we approach more conservative investing outlooks. The primary function of an investment portfolio, for the balanced growth and income investor, is to create an income stream. The balanced growth and income investor to sets up an investment portfolio likely to offer regular and somewhat predictable returns. A few value stocks, along with some funds, make up the balanced growth and income investor's portfolio. Check out our asset allocation page for a sample portfolio.  

Conservative income investor. It seems a little counterintuitive that someone would invest merely to preserve the value of the assets he or she already has. After all, isn't investing about some measure of growth? Or at the very least creating some sort of income stream? Not always. For some, investing is more of a way to hedge against the inflation, which can erode the value of one's existing capital. These are the most conservative of the investors. They are more interested in ensuring that their assets are protected. Cash investments, index funds and government bonds are staples of the conservative income investor. Check out our asset allocation page for a sample portfolio. 

Tips for Online Investing

  • Think about how much money you start with. We don't want to provide you advice, but you may want to start small to test the waters. Perhaps even using a little more than the account minimum. This way you can learn how stock investing works, and gradually go from there. At Zecco Trading there is no minimum balance requirement, so you have the ability to start small without running into any minimum fees. 
  • Consider diversifying your portfolio. We're not advisors but you could open yourself up to risk by concentrating on only one type of investment. If your choices lose value dramatically, it could be financially painful. Zecco Trading offers a range of investments to help you get started. 
  • Make use of different orders. It is possible to limit your investment risk through tools known as orders.
  • Prepare for problems. In any investing, problems are inevitable. Consider choosing an online broker with a phone customer service line that you can call in case of problems.
  • Loss is part of the game. Remember that some losses are inevitable. The goal is to invest wisely so that your gains exceed the investments you lose on.
  • Research. Research the investments you plan to make. Find out about performance, and look into practices and fundamentals so you can make more informed investment decisions. Some online investing websites provide free research tools like Zecco Trading.  Zecco Trading offers customers free access to S&P's analyst research on stocks and options. 
  • Consult a tax professional to understand your tax implications.

Choosing an Online Brokerage/Broker

Open an account at Zecco Trading. 

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More details about online investing and trading stocks with Zecco Trading:


Zecco Trading has reconstructed the mold of options trading and stock trading online, making it easier than ever for you to get smart and act smart with your money. Need to sell stock or buy stock online, interested in penny stocks? At Zecco Trading, get 10 free stock trades every month when you maintain a $25,000 balance or execute 25 trades each month. Otherwise it's just $4.50 per trade. Free Online Stock Trading Details. Where else will you find a discount broker who looks out for your best interest by providing you free online stock trading and a community of investors to share ideas with?

The ZeccoShare Community is a great complement to Zecco Trading. With ZeccoShare you can learn online about stock trading and get advice on stock trades and options trades from people who invest like you and who have similar risk tolerance. Who says online investing is complex? It doesn't have to be. With ZeccoShare you'll be able to ask questions, contribute investing ideas, share your investment portfolio (but not any dollar amounts), share your stock trades or options trades and your investing performance to help everyone learn to be a better investor.

Read our education section for information on How to Trade Options.

Terms of Service - Privacy Policy


Zecco.com is a financial portal of Zecco Holdings, Inc., which also provides access to Zecco Trading, Inc.'s and Zecco Forex, Inc.'s trading service. Zecco Holdings, inc. is not a securities broker/dealer. All securities and investments are offered to self-directed investors by Zecco Trading, Inc. Member FINRA /SIPC. Foreign exchange trading is offered to self-directed investors by Zecco Forex, Inc. Zecco Forex, Inc. and Zecco Trading, Inc. are affiliated but separate companies. More information is located on the disclosures page.

At Zecco Trading, get 10 free stock trades every month when you maintain a $25,000 balance or execute 25 trades each month. Otherwise it's just $4.50 per trade. Free Online Stock Trading Details. Options trades are $4.50 plus $.50 per contract. Only the first account of any account type is eligible for the Zecco Trading, Free Trading program. Any multiple accounts of the same type with the same registration are not eligible for the free trading program. Free Trading Program is only available through Zecco.com. $0 minimum to open cash and IRA accounts.

* Margin accounts require a $2,000 minimum balance for opening and trading on margin. Margin trading involves risks and is not suitable for all accounts.

Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options.

Multiple leg options strategies involve additional risks and multiple commissions, and may result in complex tax treatments. Please read Spread Trading Disclosure.

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF's prospectus contains this and other information, and should be read carefully before investing.

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The content of Zecco Holdings, Inc.'s, Zecco Trading, Inc.'s, and Zecco Forex, Inc.'s websites, including research, tools and securities symbols, is for educational and informational purposes and should not be intended as a recommendation or solicitation to engage in any particular securities transaction or investment strategy. You alone are responsible for evaluating the benefits and risks associated with the use of our services or products and to decide which securities and strategies better suit your financial situation and goals, risk profile, etc. The projections regarding the probability of investment outcomes are hypothetical and not guaranteed for accuracy or completeness. They do not reflect actual investment outcomes and are not guarantees of future results. Projections and tools' calculations do not take into consideration commissions, margin interest and other costs that will impact investment outcomes. All investments involve risk. Losses may exceed the principal invested. Past performance of a security, market, or financial product does not guarantee future results. Neither Zecco Holdings, Inc., Zecco Trading, Inc., nor Zecco Forex, Inc. offers any tax, legal or financial advice. Content on these websites may be out of date or time-sensitive. Content is subject to change or removal without notice.

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