This past week has been as crazy as they come. Tuesday morning I woke up at 4:30a.m. and caught a flight down to Ontario, California to check in with Zecco Trading, our broker dealer. After back-to-back meetings I hightailed it back to the airport, got home around 8p.m. grabbed some clothes and headed back to SFO for an 11p.m. redeye to New York. I spent one day there and returned Wednesday night just in time to make it to the altar. On Thursday morning I got married! I finally wed Isabelle, my long-term girlfriend. It was a short, intimate ceremony soon to be followed by a big blowout party in Holland, the country of my birth.

I would have been very cranky with all this travelling and dreadful lack of sleep had it not been for the airline I flew - Virgin America. I just love this company. The basics are the same as all other airlines—a plane is a plane, speed is speed, altitude is altitude. But beyond that, everything about Virgin America is different. The purple mood lighting. The hip music. The quirky safety video. The comprehensive entertainment system. The red carpet leading up to slick check-in kiosks. Every single customer in every single seat is treated first class on Virgin America, despite the fact that their fares are among the lowest in the industry. I happened to be flying on Earth Day and they gave every customer a very cool green reusable bag with “Plastic Bag Rehab” scrawled on the side. It’s these little touches - these details - that make a company special.

Taking a page out of Virgin America’s book, when you call Zecco customer service you don’t get the boring old stuffy hold music you’re expecting. You’ll hear a cool house mix put together by our own Michiel De Boer.

Another detail we’re working on to make the investing experience above and beyond on Zecco.com is our new kicking Quotes and Research pages (Beta). We’ve completely revamp them, making them more comprehensive and user friendly. And in addition to all the stuff you’d expect to see there, we’ve added a completely unique, awesome “detail”: Our community sentiment indicators.

• Bullish/Bearish indicator: Indicates whether or not Zecco Trading customers are net buyers or sellers of the security.
• Most held/Least held: Indicates if the security is among the most or least held by Zecco Trading customers.
• Best performing/Worst performing: Indicates whether holders of a particular stock are performing better or worse on average. In the example below, you’ll notice people who hold Apple are on average among the top overall performers in the community.

So as I traverse the country enjoying the plush leather seats, low fares and 25 movie choices Virgin America offers every single one of their customers, I’ll continue to expand upon what Zecco can do to stand out in our industry. It’s all the same—a stock is a stock, an option is an option. But it’s the details—the rockin’ content from Zecco community members, the transparency of ZeccoShare, the community sentiment indicators, the fast executions and free stock trades at Zecco Trading*--that make the difference.

With Kind Regards,

Jeroen Veth

CEO, Zecco Holdings, Inc

All content in the Zecco community is provided for educational and informational purposes only, does not constitute a recommendation to enter in any securities transactions or to engage in any of the investment strategies presented in such content, and does not represent the opinions of Zecco Holdings or its employees.  Your use of the Zecco Community is conditioned to your acceptance of all disclosures and Terms of Service.

* Zecco Holdings, Inc. (http://www.zecco.com) is not a broker-dealer.  All securities and investments are offered through Zecco Trading, Inc., member FINRA / SIPC.  Zecco Trading customers with at least $2500 receive 10 free trades per month, and $4.50 per trade otherwise.