The 5 cent increase that Starbucks (SBUX) is passing on to coffee drinkers is completely overblown. I believe it will not have any impact on how many people drink coffee there, nor how much they spend at Starbucks. If anything, it will have an impact on Starbucks's earnings to the upside. My recommendation on Starbucks remains as stated before.
-- Faisal Laljee